When most people think of Xiaomi, they immediately picture smartphones, smartwatches, or maybe an electric scooter. But what many don’t realize is that Xiaomi has built one of the largest and most ambitious ecosystems of sub-brands in the tech world. From budget-friendly audio gadgets to premium smart home appliances, Xiaomi has expanded far beyond mobile phones.
Since its founding in 2010, Xiaomi has adopted a unique strategy: instead of making every product in-house, it partners with and invests in startups and specialized manufacturers. Many of these brands operate under Xiaomi’s ecosystem, often launching first on Youpin, Xiaomi’s crowdfunding and lifestyle platform. This approach has given birth to more than 85 sub-brands, covering nearly every aspect of modern life — from smart lighting, wearables, and home appliances to backpacks, luggage, health devices, and even electric vehicles.
What makes this strategy successful is that all these brands share Xiaomi’s philosophy of high-quality design, affordability, and innovation. While not every product carries the Xiaomi name, they all form part of the wider ecosystem that keeps users connected, whether at home, at work, or on the go.
In this guide, we’ll explore the 85 Xiaomi sub-brands, highlighting what each of them specializes in and why they matter in shaping Xiaomi into more than just a smartphone company.
What are Xiaomi’s Sub-Brands?
Xiaomi sub-brands are companies or product lines that operate under Xiaomi’s ecosystem but often have their own branding, identity, and product focus. Instead of producing everything in-house, Xiaomi invests in or collaborates with smaller, specialized companies. These brands then launch products through Xiaomi Youpin (its lifestyle and crowdfunding platform) or directly under Xiaomi’s umbrella.
This strategy lets Xiaomi expand into different industries — from smartphones and wearables to home appliances, luggage, and even mobility devices — while keeping prices competitive and designs consistent with Xiaomi’s vision.
Why Xiaomi Uses Sub-Brands
- Specialization – Each brand focuses on one category (e.g., smart lighting, luggage, or audio).
- Expansion – It helps Xiaomi cover more lifestyle products without diluting its main brand.
- Affordability + Quality – Sub-brands maintain Xiaomi’s core philosophy: good design at accessible prices.
- Global Reach – Some sub-brands (like POCO or Amazfit) have become internationally recognized on their own.
All 85 Sub-Brands of Xiaomi on AliExpress
| Brand Name | Products |
|---|---|
| Redmi | Smartphones, fitness bands, earphones, headsets |
| POCO | Smartphones |
| Roborock | Robot vacuums, mopping robots, cordless vacuum cleaners |
| Black Shark | Gaming smartphones |
| iHealth | Thermometers, blood pressure monitors, blood glucose meters |
| Segway-Ninebot | Electric scooters, hoverboards, self-balancing transporters |
| Huami (Zepp Health) | Smartwatches, fitness bands |
| Viomi | Robot vacuums, air purifiers, water purification systems |
| ZMI | Power banks, chargers, USB cables |
| 1MORE | Wired and wireless headphones, earphones |
| Yeelight | Smart bulbs, LED lamps, ceiling lights |
| 70mai | Dash cams, smart rearview mirrors, tire pressure monitors, jump starters |
| 700Kids | Children’s bicycles, scooters |
| Aqara | Smart switches, sensors, security cameras, smoke detectors |
| RunMi (NinetyGo) | Luggage, backpacks, sports shoes, apparel |
| SUNMI | POS systems, mobile terminals, inventory management software |
| 21KE | Senior-friendly mobile phones |
| QIN | Smartphones, feature phones for seniors |
| Yunmai | Smart scales, massage guns, fitness equipment |
| Mijia | Smart cameras, vacuum cleaners, screwdrivers, razors, irons, hair dryers |
| SWDK | Robot mops, mattress vacuums, floor cleaners |
| Wuro | Toilet paper, handkerchiefs, napkins |
| Deerma | Vacuum cleaners, electric mops, humidifiers, shoe dryers, portable kettles |
| Dreame | Robot vacuums, cordless vacuum cleaners |
| SmartMi | Air purifiers, fans, humidifiers, heaters |
| Minij | Washing machines, dryers, refrigerators, air conditioners, dishwashers |
| TINYMU | Smart bidet seats, toilet accessories |
| VH | Desk fans, mini humidifiers |
| VIMA | Smart door locks, access control products |
| XPrint | Portable Bluetooth photo printers |
| Doctor B (Doctor Bei) | Electric toothbrushes, oral irrigators, dental floss |
| Soocas | Electric toothbrushes, oral irrigators, electric shavers |
| Oclean | Smart electric toothbrushes |
| Miaomiaoce | Thermometers, hygrometers, smart thermometers |
| Leravan | Massage devices, wellness accessories |
| inFace | Facial cleansing brushes, laser hair removers, blackhead extractors |
| SMATE | Electric shavers, hair dryers, grooming combs |
| Senthmetic | Foot-care devices, cushioning insoles |
| AirPop | Filtering face masks |
| WeLoop | Smartwatches, fitness bands |
| Yuwell | Oxygen concentrators, blood pressure monitors, pulse oximeters, glucose meters |
| XiaoYi (YI Technology) | Smart home cameras, imaging devices |
| COOWOO | Car chargers, Bluetooth headsets, phone holders |
| MADV | 360° cameras, action cameras, smart video door phones |
| XGIMI | Smart projectors, portable projectors, home theater projectors |
| QCY | Bluetooth headsets, wireless earbuds, headphones |
| Whaley | Smart projectors |
| Appotronics | Professional laser projectors |
| QiCYCLE | Electric bicycles, folding e-bikes, cycling accessories |
| Haylou | Smartwatches, Bluetooth headphones, phone accessories |
| KingMi | Power strips |
| Yunmake | Electric bicycles, cycling accessories |
| Qimian | Leather shoes, belts, gloves, leather accessories |
| Roidmi | Robot vacuums, cordless stick vacuums |
| Popuband | Smart guitars, musical instruments |
| Fiu | Smart mugs, thermal mugs |
| HuoHou | Kitchen utensils, electric grinders, multifunctional mandolins |
| Kiss Kiss Fish | Smart thermoses, temperature-display bottles |
| TS (Turok Steinhardt) | Sunglasses, optical products |
| Purely | Anti-pollution masks |
| Li-Ning | Athletic shoes, sportswear, sports equipment |
| U-REVO | Treadmills, home fitness equipment |
| Deerting | Baby wipes, diapers, baby-care products |
| Move It | Smart dumbbells, workout equipment, massage and recovery products |
| Kola Mama | Bottle sterilizers, bottle warmers, baby-care products |
| XiaoYang | Baby carriers, ergonomic backpacks |
| Honeywell | Sensors, smart home and safety systems |
| XiaoJi (GameSir) | Game controllers, gaming keyboards, mice, gaming accessories |
| Snuggle World | Baby clothing, baby sleeping bags |
| XiaoXian | Laundry detergents, enzymatic cleaners, household cleaning products |
| Zen’s Bamboo | Bamboo organizers, storage shelves, home and office products |
| Bedding + | Duvet covers, bed sheets, bedding sets |
| Momoda | Massage chairs |
| Amazpet | GPS pet collars, smart pet accessories |
| HALOS | Portable hard drives, storage devices |
| BLASOUL | Gaming mice, esports accessories |
| Huahuacaocao | Smart gardening devices, plant-monitoring tools |
| Zhiwei Xuan | Nut-filled sweets, dried-fruit snacks |
| KACOGreen | Pens, notebooks, stationery, gift products |
| KACO | Fountain pens, gel pens, notebooks, office supplies |
| Weima (Wima) | Digital lock cylinders, smart lock systems |
| Yi Wu Yi Shi | Cutting boards, chopsticks, ceramic cookware, stainless steel cookware |
| Amazfit | Smartwatches, fitness and health-tracking wearables |
Frequently Asked Questions on AliExpress Brands
1. Are AliExpress brands original?
Yes, many brands on AliExpress are official and verified stores. Well-known Chinese brands like Xiaomi, Amazfit, Haylou, and Li-Ning often operate their own flagship stores on the platform to sell directly to global customers.
2. How can I know if a brand is trustworthy on AliExpress?
Check for the “Official Store” label, read customer reviews, and look at the store rating. Brands with long history, detailed product descriptions, and strong feedback are usually reliable.
3. What are some popular AliExpress brands?
Some of the most popular brands include Xiaomi (electronics), Li-Ning (sportswear), Amazfit (smartwatches), Baseus (accessories), and Deerting (baby products). Each has built a strong reputation for quality at competitive prices.
4. Do AliExpress brands offer warranties?
Yes, many do. Some brands provide local after-sales service in certain countries, while others offer return and refund policies managed directly through AliExpress. Always check the warranty information before purchasing.
5. Why are AliExpress brand products cheaper?
AliExpress connects buyers directly with manufacturers and brand stores, often cutting out middlemen. This makes authentic products more affordable, especially for Chinese and emerging brands that want to expand globally.
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